Director of Operations
Jim Schmid
Jim is originally from New York State where he graduated from the State University of New York at Binghamton with a Bachelors degree in Economics. After returning to school to study turf, Jim moved to the desert in 2006 to take a job at PGA West. Jim directed the preparations of the Palmer Course at PGA West for the Bob Hope Classic from 2009-2011 before arriving at The Lakes. He lives in Palm Desert with his family and has been active in the industry and community teaching golf course management classes at the College of the Desert for the past three years. Jim is involved in several industry groups; sitting on the board of the HiLo Desert Golf Course Superintendents Association, is a member of the Coachella Valley Golf and Water Task Force and is a part of the SCGA volunteer program.
Golf Course Superintendent
Craig Howard
Craig grew up in Nevada City, California and moved to the desert in 2004. He quickly fell in love with the game of golf and started working in the golf industry. In 2005, he began employment with Mountain View Country Club. After six years as outside service supervisor, he knew it was time for a change. He started on his path to become a superintendent as an irrigator, while going back to college to get his degree in Turf Grass Management. After obtaining his degree, he was quickly made Assistant Superintendent at Mountain View Country Club. In November 2015, he began his career here at The Lakes as an Assistant Superintendent and s now our Superintendent. He is currently involved in the HiLo Desert Golf Course Superintendents Association and is now teaching advanced turfgrass management at College of the Desert. He lives in Indio with his wife and three sons.
Assistant Superintendent
Ernesto Alvarez
Ernesto was born in Mexico City and immigrated to the U.S. as a teenager at the age of 14 years old. He has performed different jobs such as sod harvester, dishwasher and constriction framer, but found his real passion when he started working on bunkers in 2016 at Trilogy, La Quinta. He was employed there for 13 years. Working hard and learning the most he could about golf course maintenance, he was promoted to foreman in 2009, then assistant superintendent in 2013. Currently, he is enrolled in the Turfgrass Management Program at College Of the Desert and planning on getting a second degree in plant science. He lives in Thermal with his wife and three children.