Director of Operations
Jim Schmid
Jim has been with The Lakes since 2011. Originally from New York State, he graduated from the State University of New York at Binghamton with a BA Degree in Economics. After returning to school to study turf, Jim moved to the desert in 2006 to take a job at PGA West. He directed the preparations of the Palmer Course at PGA West for the Bob Hope Classic from 2009-2011. He lives in Palm Desert with his family and has been active in the industry and community teaching golf course management classes at the College of the Desert. Jim is involved in several industry groups; sitting on the board of the HiLo Desert Golf Course Superintendents Association, is a member of the Coachella Valley Golf and Water Task Force and is a part of the SCGA volunteer program.
Golf Course Superintendent
Craig Howard
Craig began his career with The Lakes in 2015 as an Assistant Superintendent, later advancing to Superintendent. Having grown up in Nevada City, he relocated to the desert in 2004. He quickly fell in love with the game of golf and started working in the golf industry. In 2005, he began employment with Mountain View Country Club. After six years as outside service supervisor, he started on his path to becoming a superintendent as an irrigator, while going back to college to get his degree in Turf Grass Management. After obtaining his degree, he was quickly made Assistant Superintendent at Mountain View Country Club. He is involved in the HiLo Desert Golf Course Superintendents Association and teaches Advanced Turfgrass Management at College of the Desert. He lives in Indio with his wife and three sons.
Assistant Superintendent
Ernesto Alvarez
Ernesto was born in Mexico City and immigrated to the U.S. as a teenager at the age of 14 years old. He has performed different jobs such as sod harvester, dishwasher and constriction framer, but found his real passion when he started working on bunkers in 2016 at Trilogy, La Quinta. He was employed there for 13 years. Working hard and learning the most he could about golf course maintenance, he was promoted to foreman in 2009, then assistant superintendent in 2013. Currently, he is enrolled in the Turfgrass Management Program at College Of the Desert and planning on getting a second degree in plant science. He lives in Thermal with his wife and three children.